Portfolio
Launch Campaign • The Ride to Conquer Cancer
2 days. 200 kilometers. Thousands of Riders.
The Ride to Conquer Cancer brought the tried and true fundraising walk model to a whole new level of success by appealing to a new demographic - cyclists. The launch campaign included point-of-purchase displays, direct mail, print ads, and outdoor display ads.
Participants received a fully branded packet which included a wristband, t-shirt, and comprehensive guide to help them achieve their fundraising goals.
